
Description: This is a web based CRM competing with Redtail (for example). XLR8 is an overlay customization of the Salesforce CRM toolkit. XLR8 was designed by Moulton Strategic Partners (MSP). XLR8 is an advisory firm specific overlay working with the Salesforce.com platform. This combo yields a powerful, VERY flexible and SIMPLE to maintain CRM solution. Once XLR8 is installed on top of Salesforce, the MSP team (I think you must use MSP) will migrate any data, from any source, and then customize a training agenda.
Cost: It is expensive. There are two layers of costs. The first is for XLR8 paid to MSP. This is a one time first license fee of $1,800 with $350 for each additional license. No recurring charges to MSP. Salesforce costs about $75/month per login id.
Benefits:
1. XLR8 instantly formatted my Salesforce account to an RIA/Advisory practice functionality.
2. I was able to personalize XLR8 even further, i.e. my CRM is defined by how I run my business not the other way around. I LOVE THIS ASPECT.
3. Consolidated view of everything surrounding my client (on one page) – financial assets, insurance, estate planning documents, yearly tax information, relationships activities and so on… I don’t have to drill down, or move from page to page.
4. I do not have to worry about backup, disaster recovery, security for this data.
5. As my needs change, my CRM can adapt through virtually unlimited customizations. I do most of these myself but at times hire MSP to assist me.
7. I get to take advantage of the same Salesforce functionality as firms with 10,000 users.
Tried Before: We migrated from Protracker. I have tried nothing else.
Shortcomings: It could be cheaper. It seems that once you buy XLR8, if future changes occur to the template, you have to pay to upgrade. I have the first generation of the XLR8 template (4 yrs ago) and still don’t feel a need to upgrade. This helps me to avoid ongoing consultation fees.
On a scale of 1 to 10, with 1 being very easy and 10 being very difficult, how would you rate its ease of use: Very easy: 1. The application is web based, using my preferred browser, well laid out, and easy to navigate.
Tech Support: Used only to assist me with creating new functionality, and enhancements. I have called Salesforce a few times and had excellent service. However, they also have a high-end service plan and I hate that because I feel like I am treated as less important. I am sure it is for the big operations.
Source: From Moulton Strategic Partners online
Links: www.xlr8online.com or www.moultonsp.com
Other Comments: Check this out if you are considering a web based CRM. It also works with NetDocs.com so document storage can been seen and accessed from the salesforce website. There is an iPhone App for Salesforce that is excellent!
Posted By: Bill Starnes
Filed under: CRMs, Portfolio Management, Practice Efficiency Tools, Virtual Office - Web Based Tools | Leave a Comment »